Case Study: Interbets Logo


Interbets Logo

When Catskill Off-Track Betting was ready to start accepting wagers online — a huge step forward in their business — it was time to update the logo that had been used since 1996.

We went through many concepts with a variety of themes and arrived at the final one shown here. See the lower image for a sample of the other logos that were in the running down to the “home stretch.”

When we create logos and brand identities, we take the time to get to know the business, the target market, the competition, and what experience tells us will resonate in the marketplace.