LG “Do March Right Tip-Off”
Working with LG on an impossible and unmovable timeline, DG Interactive architeched, designed, and built this 3-phase project soup-to-nuts. The first phase consisted of allowing fans to enter the sweepstakes as well as upload their best March Madness recipe.
In the 2nd phase, 16 top recipies were chosen to face off against each other in a March Madness-style bracketed competition. Week by week, teams were whitled down to one crowned victor.
While simplistic in design, the programming behind the scenes was anything but. The build included a full mobile version, a CMS for the clients to control most aspects of the competition, and additional white-labeled versions for retailers.
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