Case Study: Newtek Business Services

Newtek Business Services

Newtek, a leading supplier of business services and financial products to small and medium- sized businesses across the United States, wanted to unify a number of disparate websites and to create a powerful, innovative brand identity on the Internet.

This identity had to clearly communicate the benefits of Newtek’s service offerings across nine areas to business owners as well as potential affiliate and referral partners and do so in a dynamic and effective manner. Clarity in the organization of the content was also paramount in the design and execution.

Key in this effort was DGI’s creation of the Newtek “Newt”, the company’s new symbolic character. Confident, friendly and helpful, he guides the user through short animated introductions to the service line offerings as well as assisting in the navigation of the site.

DG Interactive created a website which combined Flash animation and navigation with the best in search engine-friendly HTML coding to bring the Newtek brand to life. The 3D animations and “Newt” character are integrated into the site to bring consistency and to reinforce the brand symbol.

The Newtek website redesign was awarded Silver honors by the Summit Awards for both “B2B Service Website” and “B2B Image Website” in 2007.